Endry is the Chief of Staff in the GCEO Office at PayNet, where he drives performance management and leads the organisation's Artificial Intelligence initiatives. With over 10 years of experience in strategy, transformation, and technology across the Asia Pacific, Middle East, and Africa, Endry brings a wealth of expertise to his role.

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In his previous roles, Endry has advised governments globally on national-level policies, developed national blueprints, and crafted strategic roadmaps, particularly within the financial services and oil, gas, and energy sectors. He has led initiatives in business turnaround, change management, and transformation, providing him with a comprehensive perspective on helping companies achieve their full potential and navigate complex challenges.
Endry's academic background includes a Bachelor of Engineering degree in Materials Engineering, a Master of Economics, and a PhD in Economics. He is also a certified professional technologist in Malaysia.

Sharing the organisation perspective about importance of product, and necessitating the mindset shift towards an agile organisation.