With over a decade and a half of experience in the games industry, Ian Plater heads up the UI/UX department of Creative Arts, an internal agency within PlayStation. His team supports multiple dev teams within PlayStation studios in developing first class AAA interfaces, working on titles such as Dreams, Wipeout, Erica and most recently the critically acclaimed Returnal.

Ian is passionate about ensuring games can be played by everyone and is an advocate for accessibility and inclusivity in his field.

This talk will give you a behind the scenes look at the unique challenges and opportunities in designing for games and how these approaches can be of benefit to the wider design community.

Learning from Playstation games, we will share real-life examples of how to unlock creative thinking, craft an innovative and holistic visual style, and push for bigger ideas. We will discover how incorporating narrative and emotion can enhance the experience for our users. From the early ideation process, through execution, to final delivery, we will explore how to create and collaborate successfully with clients. And we will consider how to build a successful team culture where both people and ideas can flourish.