I am a digital and design leader driven by a human-centered approach, with over a decade of experience across startups, scaleups, and corporations. I have advised a government on building startup ecosystems and developed the nation’s digital and design capabilities, with a strong focus on both human-centered design and employee experience.
I believe in delivering value by deeply understanding both the spoken and unspoken needs of customers and organizations. To achieve this, I prioritize building the right team with clear intentions and fostering internal and external collaboration, making this a core element of my decision-making process.
Join Shaza Hakim, CEO and UX Principal of Stampede, as she moderates a thought-provoking panel on the evolution and future of UX in Malaysia. This conversation will explore the challenges, opportunities, and unique positions of Malaysian designers here in our own nation and on the world stage.
Izwan Ismail, founder of UX Malaysia, will explore the origins and growth of the local UX scene, sharing the trials and triumphs of nurturing a design community from scratch. He will also address the tension between maintaining design integrity and meeting commercial demands as the industry matures.
Pedro Custódio, a design leader with a global footprint, believes Malaysian designers have the unique strength and intersectionality needed to excel on the world stage. He will share his insights on how we can harness our diverse cultural background and experiences to stand out globally, using our distinct perspectives to bridge local identities with global standards and position Malaysian UX as a force to be reckoned with.
Tiffany Chew, a product design leader, will highlight her efforts to empower the next generation of designers through mentorship and community building. As a leader of the Kuala Lumpur chapter of Ladies that UX and a mentor on adplist.org, she aims to create a resilient network of design professionals that can thrive locally and compete globally.
Shaza will guide the conversation towards critical questions about the next decade of Malaysian UX: How do we create a self-sustaining ecosystem that nurtures talent and leadership? With the world’s eyes turning towards Malaysian talent, how can we redefine what it means to be a designer in this region?
This is more than a discussion—it’s a call to action for anyone who believes in the power of design to shape the future. Don’t miss this compelling exploration of the legacy and potential of UX in Malaysia.
