I am a digital and design leader driven by a human-centered approach, with over a decade of experience across startups, scaleups, and corporations. I have advised a government on building startup ecosystems and developed the nation’s digital and design capabilities, with a strong focus on both human-centered design and employee experience.

I believe in delivering value by deeply understanding both the spoken and unspoken needs of customers and organizations. To achieve this, I prioritize building the right team with clear intentions and fostering internal and external collaboration, making this a core element of my decision-making process.

TBU