Rosabella is a passionate product builder with over 8 years of experience in the tech industry.Her strong analytical and problem-solving skills quickly propelled her success, leading her to become a dedicated product manager. Before transitioning to the tech world, Rosabella worked as an accountant and consultant, where she gained a solid foundation in business and financial management. As a product manager, she excels in analyzing and solving complex problems, and she is committed to fostering a product and data-driven mindset within her team. Rosabella is also passionate about nurturing the next generation, providing them with the guidance and support they need to succeed, just as they do for her.

The travel industry came to a standstill during the COVID years, with barely any commercial flights operating in the first year of the pandemic. However, 2023 marked the revival of travel. Tiket, an Online Travel Agency (OTA) based in Indonesia and part of the Djarum Group—the largest conglomerate in Indonesia—was no exception to the impact. Many people asked what they did during the pandemic when no one was traveling. The answer was always the same: they were preparing for the battle ahead, for the day travel would return.

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Many users assumed the competition among OTAs (like Agoda, Tiket, Traveloka, Expedia) was solely about price. In reality, it encompasses discoverability, availability, user experience, partner or property platforms, hotel and room management, and customer service.

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Amid the external noise, product managers at Tiket also faced internal challenges. Every day, they were bombarded with ideas and issues from stakeholders. They had to address these systematically to avoid losing ground to the competition and to meet stakeholders' expectations.