Shaza Hakim, co-founder and design leader at Stampede, a Malaysia-based UX agency, champions better futures through thoughtful design and technology. Since 2006, she has led innovative solutions for global clients across diverse sectors. Shaza's human-centred approach bridges designers and cross-functional teams, solving real-world challenges for organisations like BP, PETRONAS, and Intel. Beyond her professional work, she nurtures emerging design leaders, volunteers in design communities, and teaches at Universiti Teknologi PETRONAS. Shaza envisions a world where multidisciplinary designers blend thoughtful design with transformative technology to collectively shape better, more sustainable, intuitive worlds for all.
Join Shaza Hakim, CEO and UX Principal of Stampede, as she moderates a thought-provoking panel on the evolution and future of UX in Malaysia. This conversation will explore the challenges, opportunities, and unique positions of Malaysian designers here in our own nation and on the world stage.
Izwan Ismail, founder of UX Malaysia, will explore the origins and growth of the local UX scene, sharing the trials and triumphs of nurturing a design community from scratch. He will also address the tension between maintaining design integrity and meeting commercial demands as the industry matures.
Pedro Custódio, a design leader with a global footprint, believes Malaysian designers have the unique strength and intersectionality needed to excel on the world stage. He will share his insights on how we can harness our diverse cultural background and experiences to stand out globally, using our distinct perspectives to bridge local identities with global standards and position Malaysian UX as a force to be reckoned with.
Tiffany Chew, a product design leader, will highlight her efforts to empower the next generation of designers through mentorship and community building. As a leader of the Kuala Lumpur chapter of Ladies that UX and a mentor on adplist.org, she aims to create a resilient network of design professionals that can thrive locally and compete globally.
Shaza will guide the conversation towards critical questions about the next decade of Malaysian UX: How do we create a self-sustaining ecosystem that nurtures talent and leadership? With the world’s eyes turning towards Malaysian talent, how can we redefine what it means to be a designer in this region?
This is more than a discussion—it’s a call to action for anyone who believes in the power of design to shape the future. Don’t miss this compelling exploration of the legacy and potential of UX in Malaysia.
