Tiffany is the Head of Product Design at Malaysia's largest eWallet, TNG eWallet, where she leads a high-performing multidisciplinary team in product design, content design, and UX research. On a day-to-day basis, Tiffany ensures UX strategies are designed to solve user problems while also achieving business goals. She supports her teams in delivering quality work in a collaborative and autonomous manner.  

Beyond her corporate role, Tiffany mentors product designers on ADPList and leads the Kuala Lumpur chapter of Ladies that UX. Her mission is to design for good, balancing the needs of people, the planet, and profit.

Join Shaza Hakim, CEO and UX Principal of Stampede, as she moderates a thought-provoking panel on the evolution and future of UX in Malaysia. This conversation will explore the challenges, opportunities, and unique positions of Malaysian designers here in our own nation and on the world stage.

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Izwan Ismail, founder of UX Malaysia, will explore the origins and growth of the local UX scene, sharing the trials and triumphs of nurturing a design community from scratch. He will also address the tension between maintaining design integrity and meeting commercial demands as the industry matures.

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Pedro Custódio, a design leader with a global footprint, believes Malaysian designers have the unique strength and intersectionality needed to excel on the world stage. He will share his insights on how we can harness our diverse cultural background and experiences to stand out globally, using our distinct perspectives to bridge local identities with global standards and position Malaysian UX as a force to be reckoned with.

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Tiffany Chew, a product design leader, will highlight her efforts to empower the next generation of designers through mentorship and community building. As a leader of the Kuala Lumpur chapter of Ladies that UX and a mentor on adplist.org, she aims to create a resilient network of design professionals that can thrive locally and compete globally.

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Shaza will guide the conversation towards critical questions about the next decade of Malaysian UX: How do we create a self-sustaining ecosystem that nurtures talent and leadership? With the world’s eyes turning towards Malaysian talent, how can we redefine what it means to be a designer in this region?

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This is more than a discussion—it’s a call to action for anyone who believes in the power of design to shape the future. Don’t miss this compelling exploration of the legacy and potential of UX in Malaysia.

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