Viveck Kumar is an experienced product leader and advisor with over 15 years of experience in the technology and startup industries. He currently serves as a Product Advisor at Atlys, a Singapore-based startup.

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Prior to his advisory role at Atlys, Viveck held several senior product management positions at leading companies. He was the Vice President of Products at PropertyGuru Group, where he led a team of over 50 product professionals and helped drive a 7x scale-up of the business across 5 countries in Southeast Asia.

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Earlier in his career, Viveck was a Senior Product Manager at Intuit, where he revived growth and increased revenue by $5 million per year. He has also held product roles at Amazon, PayPal, and Zapak Digital Entertainment. Additionally, Viveck has experience as a startup founder, having launched and sold his own alumni management platform, AlumClub.

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During the course of my 18-year career, I have seen most products fail due to a lack of compelling value propositions. Value propositions make or break a product. Yet for something so significant such as a value proposition, we don't have an approach that encompasses aligned language and a rigorous logical approach. In this talk we will dive deep into crafting compelling value propositions for consumer products.